How Digital Twins Transform Brand Storytelling

Digital twins are reshaping how fashion brands create and share their stories. These virtual models of products, customers, or systems allow brands to produce content faster, reduce costs, and deliver tailored experiences. By using data, AI, and 3D design tools, brands can create lifelike representations of garments, simulate supply chains, and even offer personalized shopping experiences.

Key Takeaways:

• Cost Savings: Brands like Unilever save up to 87% on production costs by replacing photo shoots with digital twins.

• Faster Production: Tools like BetterStudio deliver visuals 10x faster than traditional methods.

• Personalization: Companies like H&M use digital twins to create campaigns that cater to diverse audiences and body types.

• Sustainability: Reducing waste by producing only what’s needed, as seen with brands like Kenzo.

Digital twins are more than a production tool - they’re a way to connect with customers through interactive experiences, virtual try-ons, and tailored content. The future of fashion storytelling lies in this technology, offering brands a smarter, more efficient way to engage their audiences.

Unilever Digital Twin Product Photography with NVIDIA Omnivers

How Digital Twins Fix Campaign Problems

Digital twins are transforming the way fashion campaigns tackle traditional challenges by simplifying production, cutting expenses, and offering unmatched creative flexibility. Instead of juggling costly photo shoots and complex logistics, brands can now produce high-quality content more efficiently. Let’s dive into some real-world examples to see how digital twins speed up production and enhance creativity.

Faster Production and Lower Costs

With digital twins, brands have reported cutting costs by up to 87%, doubling production speeds, and ensuring 100% brand consistency. A standout example is Unilever, which revamped its product imagery process using NVIDIA's Omniverse. This technology allowed them to create digital twins that bundled all product versions, labels, packaging, and language formats into a single file. The result? Product imagery was produced twice as fast and at half the cost, all while maintaining brand consistency - no need for multiple photo shoots tailored to different markets.

"We can adapt, change decisions, ideas and improve things just with a few clicks!"

Expanding Creative Possibilities

Beyond saving time and money, digital twins open the door to endless creative possibilities. Take Daan Tech, for example. They used digital twins to showcase their compact dishwasher in a variety of settings: sleek urban apartments for city dwellers, cozy rustic kitchens for countryside homes, and even inside vans for adventurous travelers. This same flexibility can easily be applied to fashion campaigns, allowing brands to experiment with diverse backdrops, lighting, model poses, and angles - all without adding to production costs. Unlike traditional campaigns, where creative decisions are locked in during a shoot, digital twins let teams refine and adapt content based on real-time data and market feedback.

Personalization and Consistent Branding

Digital twins also excel at delivering personalized content while staying true to a brand’s identity. By leveraging AI-enhanced digital twins, brands have achieved up to a 10x return on investment through tailored visuals for specific audiences. For instance, Moët Hennessy’s wine houses use digital twin scenes that include carefully curated lighting setups, props, and design elements. Only specific components - like bottles - can be modified, ensuring strict brand standards are upheld. This same capability translates seamlessly to fashion campaigns, where digital twins encapsulate details like packaging, sizing, color options, and localized language variations. This ensures visuals remain consistent across platforms while still allowing for customizations that suit different markets, audiences, and lifestyles.

Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, highlights this strategic advantage:

"It's not about volume but delivering precise, engaging content. This isn't about pushing out more content – anyone can do that. It's about starting with a deep understanding of people's needs and desires, executing our campaigns with creativity and backed by a high-quality content creation machine to deliver desire at scale. Our product twins can be deployed everywhere and anywhere, accurately and consistently so content is generated faster and on brand. We call it creativity at the speed of life!"

Building Better Brand Stories with Digital Twins

Digital twins are breaking down traditional production barriers and unlocking new creative possibilities for brands. But their impact doesn’t stop there - they’re also helping brands craft more engaging and personalized stories. By leveraging this technology, brands can create interactive and tailored narratives that align with individual customers’ preferences, lifestyles, and needs.

Custom Content for Different Audiences

One of the most exciting aspects of digital twins is how seamlessly they adapt to different audience segments. Take fashion, for example: brands can now design content that resonates with specific demographics, body types, and even cultural nuances.

H&M has taken a bold step in this direction. In April 2025, the brand partnered with AI provider Uncut to develop digital twins of 30 real-life models. This allowed the models to participate in marketing campaigns effortlessly. With these digital twins, H&M can showcase its collections across various markets at the same time while maintaining authentic representation.

Jörgen Andersson, H&M’s Chief Creative Officer, explained the brand’s vision:

"We are curious to explore how to showcase our fashion in new creative ways – and embrace the benefits of new technology – while staying true to our commitment to personal style."

This approach doesn’t just streamline production - it allows brands to create content that genuinely connects with diverse audiences. By addressing specific body types and sizing needs, fashion brands can ensure their storytelling feels inclusive and relatable. And that’s just the beginning. With digital twins, brands are also building immersive experiences that go beyond static campaigns.

Building Interactive Experiences

Digital twins are revolutionizing how brands engage with their audiences by enabling immersive storytelling. These interactive platforms let customers explore products in virtual spaces, try on items digitally, and even visualize how garments would look in their own environments.

For example, Burberry has embraced this technology by creating virtual replicas of its stores and products. Customers can browse collections, customize items, and interact with the brand in a digital environment. This transforms shopping from a simple transaction into a dynamic, engaging journey.

The possibilities don’t stop there. Brands can use digital twins to offer virtual try-ons and 3D product displays, giving customers a hands-on experience without ever stepping foot in a store. These tools allow customers to see all product variations in real time, putting them in control of their shopping journey.

Seamm has taken interactivity to a whole new level. When customers purchase an item through Seamm, they receive a digital twin of the product, which can be activated via a QR code. This twin is added to their virtual wardrobe within the app. This feature fosters an ongoing connection between the customer and the brand, extending the relationship far beyond the initial purchase.

Using AI and Machine Learning

The integration of AI and machine learning takes digital twins to the next level, continuously refining their capabilities and making them even more effective tools for storytelling. These technologies enhance the accuracy of digital twins, ensuring they remain realistic and relevant over time.

H&M’s digital twin initiative is a prime example of this evolution. The brand uses AI to replicate every detail of its models, from birthmarks to movement patterns, creating lifelike digital representations. As Andersson explains:

"This initiative is about exactly this: exploring the benefits of what generative AI can bring to the creative process."

By enabling models to "appear in two places at once", AI helps brands overcome logistical challenges like organizing photo shoots while preserving the human connection customers value.

Machine learning also plays a critical role by analyzing customer interactions and feedback. These insights help brands fine-tune their digital twins, making them more effective at engaging specific audiences. For instance, brands can track how users interact with 3D assets, identify preferences, and incorporate these findings into future campaigns.

Another major advantage is the ability to generate countless visual variations for campaigns without additional production costs. AI can create different lighting, backgrounds, and styling options while staying true to the brand’s identity and the authenticity of its models or products.

As Daina Burnes, Co-founder and CEO of Bold Metrics, aptly puts it:

"Surface-level technologies give you surface-level results."

Step-by-Step Guide to Using Digital Twins

Here’s how fashion brands can bring digital twins into their storytelling strategies. This structured approach takes you from gathering data to refining campaigns for maximum impact.

Collecting and Preparing Data

It all starts with quality data. Begin by outlining user stories that highlight the processes and customer needs your digital twin will address. Conduct a requirements analysis to determine the data, functionalities, and tools you’ll need.

For precision, advanced methods like LiDAR can capture intricate details, while public data from governments and research institutions can supplement demographic and sizing information. A great example? Gucci uses RFID smart tags to verify product authenticity and enhance digital twin datasets.

Once you’ve got the right data, you’re ready to build your digital twins - and BetterStudio makes this process seamless.

Building Digital Twins with BetterStudio

BetterStudio offers a platform designed to turn your collected data into functional digital twins. The platform is versatile, accommodating various input types and needs.

With BetterStudio’s AI-powered tools, you can:

• Transform flatlay images into dynamic model shots.

• Modify existing model photos to showcase different styles and looks.

• Convert mannequin displays into polished, engaging visuals.

• Use the background selection feature to place products in branded environments.

BetterStudio also provides flexible pricing plans to suit different needs:

For newcomers, the Basic plan is a no-risk way to experiment with core features like Flatlay to Model and Mannequin to Model transformations. Pro users gain access to advanced tools, including custom model faces and influencer collaborations, supported by a dedicated account manager. For large-scale operations, the Enterprise plan offers API integration and unlimited credits, making it a powerful solution for managing extensive campaigns.

This scalability ensures brands can maintain consistent storytelling across all campaigns.

Using Digital Content Across Platforms

Once created, digital twins shine across various platforms, enhancing brand narratives with interactive and adaptable visuals. For e-commerce, they allow dynamic rendering of multiple colorways, material options, and configurations - all from a single shoot - helping maintain visual consistency while cutting production costs. On social media and marketing channels, digital twins can generate diverse content for A/B testing or create visuals tailored to specific platforms.

Digital twins also take customer engagement to the next level with augmented reality. Whether through WebAR or app-based AR, customers can see products in their own spaces, creating a more immersive shopping experience. These visuals can also be used for explainer videos, virtual showrooms, and AR/VR-ready content.

This adaptability ensures digital twins can meet the unique demands of any platform.

Improving Campaigns with Analytics

The real magic happens when analytics come into play. Digital twins, paired with performance data, allow brands to fine-tune their campaigns. By tracking how customers interact with 3D assets, you can identify which visuals resonate most. This insight helps shape future campaigns, ensuring they align with customer preferences.

Behavioral data can reveal which product configurations or viewing angles generate the most engagement. Comparing traditional content with digital twin visuals helps measure the impact on engagement rates and returns. Plus, incorporating feedback from surveys and user testing ensures your digital twin strategy adapts to evolving customer needs.

With these insights, you can continuously refine your approach, keeping your campaigns effective and aligned with your audience.

BetterStudio: Complete Solution for Scalable Fashion Content

BetterStudio is reshaping the way fashion content is created. Born from BetterPic's acquisition of AiModelAgency.com in March 2025, this platform is designed to meet the growing need for affordable, high-quality fashion visuals that traditional photography often struggles to deliver. Building on digital twin advancements, BetterStudio offers a way to produce large-scale content quickly and at a fraction of the cost.

With over 20 million images already generated, BetterStudio has proven its ability to handle massive production demands while maintaining the high standards expected by fashion brands. As AI continues to reduce photoshoot expenses by up to 80%, BetterStudio has become an essential tool for brands aiming to stay competitive in a cost-sensitive industry.

Faster Content Creation with AI Models

BetterStudio leverages AI to speed up and simplify the content creation process. Its engine produces professional-grade model imagery with unmatched efficiency. While traditional photoshoots are expensive and can take weeks, BetterStudio creates visuals for as little as $1.30 per image and delivers results up to 10 times faster.

Here’s how BetterStudio stacks up against other methods:

This efficiency delivers tangible results. Dan Nistor, CEO of Vevol Media and a Shopify Partner, highlighted its impact:

"BetterStudio has revolutionized how we present our fashion clothing online. Our clients' conversion rates have soared!"

Another early adopter, a prominent fashion designer in Poland, praised the platform for its unmatched accuracy in representing clothing and models.

Adapting Visuals for Different Platforms

One of BetterStudio's standout features is its ability to customize visuals for various platforms while maintaining brand consistency. Brands can tailor images to reflect different body types and ethnicities, meeting the demand for inclusivity and enabling quick testing of creative ideas across diverse audiences.

The platform also includes tools like model and background selection, optimized lighting, and seamless e-commerce integration. These features are particularly useful for brands managing multiple channels, from Shopify stores to social media campaigns. BetterStudio’s Shopify-optimized content ensures that visuals meet technical and aesthetic standards, driving better performance on product pages and ads.

Beyond clothing, the platform is expanding its capabilities to include shoes, handbags, earrings, and hats, making it a one-stop solution for entire product catalogs.

Scalable Solutions for Growing Fashion Brands

BetterStudio's pricing is built to suit businesses of all sizes. Flexible pay-as-you-go credits start at $14 for 10 credits ($1.40 per credit) and scale up to $750 for 1,000 credits ($0.75 per credit), allowing brands to control costs based on their needs. For companies with larger demands, API integration and custom Enterprise plans with unlimited credits ensure consistency across campaigns.

Bulk editing and batch processing further streamline workflows, eliminating the time-consuming manual tasks associated with traditional photography. This approach helps brands stay competitive while reducing operational costs. By integrating seamlessly with digital twin strategies, BetterStudio ensures a cohesive brand narrative across all platforms.

CEO Luca Arrigo encapsulates the platform’s vision:

"The way we're building BetterStudio is to create more opportunities - for models, for photographers, for model agencies, for fashion brands. In today's world, brands are struggling to keep up with the demand for content."

With dedicated support and account management available for Pro and Enterprise users, BetterStudio ensures that brands can maximize efficiency and scale their content production effortlessly.

Conclusion: Using Digital Twins in Fashion Storytelling

As outlined earlier, digital twins are reshaping how fashion brands tell their stories, tackling challenges that have long plagued traditional campaigns. This technology offers quicker production times, reduced costs, and unmatched creative freedom - key advantages for brands navigating today’s fast-moving market.

The numbers speak for themselves: digital twins can boost key performance metrics by up to 15% and enhance system performance by more than 25%. Leading brands such as H&M, Adidas, and Tommy Hilfiger have already embraced this approach, showcasing its practical value across various strategies.

But there’s more to it than just efficiency. Digital twins also address the pressing issue of waste in the fashion industry. With over 30% of garments produced each year going unsold and ending up in landfills, the ability to produce precisely and on-demand offers a much-needed solution for a more responsible future.

Companies like BetterStudio are making it easier than ever to integrate digital twin technology, enabling scalable, high-quality content creation that meets the high standards of today’s consumers while removing traditional production barriers.

For fashion brands looking to stay ahead, adopting digital twins isn’t just an option - it’s the next logical step. This technology empowers brands with cost savings, creative adaptability, and a more sustainable way to operate in an industry that’s constantly evolving.

FAQs

How do digital twins promote sustainability in the fashion industry?

Digital twins are transforming the fashion industry by allowing designers to test out designs, fabrics, and fits virtually - long before anything is physically made. This approach cuts down on material waste, avoids overproduction, and helps prevent the problem of excess inventory piling up.

On top of that, digital twins simplify supply chain management and improve manufacturing workflows. This not only reduces the industry's environmental footprint but also helps lower carbon emissions. By using this technology, fashion brands can build smarter, greener processes while still delivering high-quality, creative designs.

How do digital twins enhance brand storytelling in the fashion industry?

How Digital Twins Are Changing Brand Storytelling

Digital twins are shaking up the way fashion brands tell their stories by offering hyper-realistic, immersive visuals that go beyond traditional methods. These virtual replicas combine products with detailed, lifelike environments, making it possible to create stunning content both quickly and on a large scale.

But it doesn’t stop at visuals. Digital twins open the door to interactive experiences, giving customers a chance to connect with brands on a more personal level. By creating stronger emotional bonds and delivering tailored narratives, they turn static campaigns into dynamic stories that truly resonate with today’s audiences.

How can fashion brands use digital twins to enhance their marketing strategies?

Fashion brands are tapping into digital twins to revolutionize how they showcase models, products, and even customer profiles. These virtual replicas open the door to highly tailored and captivating marketing campaigns. With digital twins, brands can create stunning visuals at scale, cut down on production costs, and roll out campaigns faster - all while maintaining top-notch quality.

Take digital twins of real models, for example. Brands can use them to craft AI-driven visuals or immersive 3D experiences, offering customers a deeper connection with their products. Beyond the visual appeal, this approach also promotes sustainability by reducing waste in production and simplifying creative workflows. By embracing digital twins, brands are turning traditional storytelling into dynamic, digital-first experiences that truly resonate with today’s audience.

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